Many researchers view quantitative research design as the best approach to scientific research because it offers precise measurement and analysis. In quantitative research design the researcher will count and classify, and build statistical models to then explain what is observed. Data collected using this research approach is in the form of numbers and statistics. In the article entitled, “An Analysis of the Strengths and Limitations of Qualitative and Quantitative Research Paradigms”, author Atieno (2009), suggests, “quantitative research paradigm…is empirical in nature; it is also known as the scientific research paradigm” .  This research process includes a method of deductive reasoning by use of measurable tools to collect relevant data. Quantitative research then results in precise measurements.